Because Jupiter Industries Is a Very Large Company, It Can

question 44

Multiple Choice

Because Jupiter Industries is a very large company, it can use the same process to manufacture multiple related products. This type of efficiency is referred to as an economy of

• A)scale.
• B)production.
• C)agility.
• D)scope.
• E)size.

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Definitions:

Focus Groups

A qualitative research method in which a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

IMC Efforts

Integrated Marketing Communications strategies employed to unify and coordinate all marketing messages and tools to deliver a consistent message.

Feedback

Information given to an individual or organization about its performance, products, or services, used to make improvements.

Marketers

Individuals or companies that promote and sell products or services to consumers or other businesses.