Scenario B: Henry Was Having a Few Friends Over for Dinner,many

question 110

Multiple Choice

Scenario B: Henry was having a few friends over for dinner,many of whom Henry knew from an international management association.Henry's company provides services to create detailed maps of world areas from satellites,which the firm then sells via the Internet to firms,countries,and others around the world.One of his guests,Tamia,bakes cakes for a living.Her recipes are so well liked that her company has grown dramatically.She has just sold the right to manufacture her cakes to a firm in eastern Alpland.Another friend,Chang,is a director at InSpiral,and his wife,Chloe,has contracted with the breakfast chain Flapjack Frank's to open a branch in their state,bearing all the preliminary expenses and development costs.Chang also announced that InSpiral and another company,McElwee's,are starting a new venture.Finally,Kamala works for New Frontier technologies,which is headquartered in her home country,and is soon to go abroad to work in New Frontier's new facility,which is an independent company that New Frontier owns and controls in another country.The guests were discussing how their companies decided to "go global."
-In Scenario B,Henry's company uses ________ to participate in the global marketplace.

• A)licensing
• B)franchising
• C)exporting
• D)joint ventures
• E)wholly owned subsidiaries

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Definitions:

CRM Software

Technology platforms designed to manage a company's interactions with current and potential customers, integrating and automating sales, marketing, and customer support.

Interval Scales

A type of numeric scale where the order of numbers is significant and the difference between values is standardized; however, there is no true zero point.

Forecasting

The process of predicting future trends, demands, or events based on historical data and analysis.

Planning

The process of setting goals, defining strategies, and outlining tasks and schedules to achieve these goals in an organization.