________ Are Measures of Various Characteristics of the People Who

question 13

Multiple Choice

________ are measures of various characteristics of the people who make up groups or other social units.

• A)Psychographics
• B)Demographics
• C)Domain selections
• D)Lifestyle analytics
• E)Group dynamics

---

Definitions:

Psychometric

Referring to the measurement of mental functions, abilities, and processes.

Information-Processing

A model or approach that describes how the human mind perceives, analyzes, stores, and retrieves information.

Cognitive Functioning

The mental processes that involve the ability to think, perceive, reason, remember, and problem-solve.

Classically Conditioned

The process by which an automatic conditioned response is paired with a specific stimulus through association over time.