Kowalski-Schmidt,a Brewery Headquartered in Kenosha,Wisconsin,has Been in Business Since 1906

question 100

Multiple Choice

Kowalski-Schmidt,a brewery headquartered in Kenosha,Wisconsin,has been in business since 1906.They manufacture several brands of value-priced lagers and ales,which are distributed throughout the United States and Canada.Recently the company decided to begin manufacturing a higher-priced,specialty craft beer.To that end,they began a crowdsourcing campaign to help decide on the features of the craft beer brand.This resulted in the company

• A)sending out a survey to the owners of bars and convenience stores where Kowalski-Schmidt's bestselling brand is sold to get feedback on the sales of their products.
• B)launching a contest,via their website,to solicit the input of consumers and homebrew hobbyists in the United States.
• C)sponsoring a local music festival and using the occasion to offer attendees a preview of the new craft beer.
• D)adding a new comments section to their website allowing consumers to leave feedback on their existing brands.
• E)having the marketing team design a new line of t-shirts promoting the craft beer line,based on the popularity of previous merchandising campaigns.

---

Definitions:

SPIN Approach

A selling technique based on Situation, Problem, Implication, and Need-payoff questions to understand customer needs and propose solutions.

Presentation

A formal or informal display of information, typically with the aim to inform, persuade, or entertain an audience.

Direct Questions

Questions that are straightforward and aimed at getting specific information from the customer.

Useful Details

Specific, relevant information or facts that support understanding or decision-making in a particular context.