Rachael Is the Owner and Manager of Aquarius Coffee and Tea

question 41

Multiple Choice

Rachael is the owner and manager of Aquarius Coffee and Tea, a coffee shop and bakery popular among local college students as a hangout and study spot. Aquarius has been in operation since 1978, and Rachael has made many changes over the years to keep up with the changing tastes and expectations of her clientele. In the last ten years, she has gone from offering paid Wi-Fi to free Wi-Fi, and she recently expanded her offerings to include vegan and gluten-free items as well as salads and sandwiches. Recently, a new café called Bluebird Coffee and Cupcakes opened across town, and Aquarius' business has dropped off considerably. One of her young cashiers, Leora, notes that Rachael has not made the best use of the Internet to promote her business. What will Leora most likely suggest as the quickest, cheapest, and most effective way for Rachael to expand her technological reach to her college-aged clients?

• A)starting a blog with recipes and links to local, socially conscious businesses
• B)expanding her social media presence on Twitter, Instagram, and Snapchat
• C)hiring someone to design and launch an Aquarius Café phone app
• D)sending out a monthly email newsletter with discount codes and coupons
• E)buying ad space on Google, Yahoo, and other search engines

Understand the basics of investment decisions, including the calculation and interpretation of the internal rate of return (IRR).

Learn about the effects of inflation on nominal and real discount rates and their impact on investment valuation.

Be able to perform economic analysis in real-world scenarios, such as a wrongful death suit involving the calculation of lost wages.

Analyze the financial feasibility of projects using NPV and other investment decision-making tools.

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Definitions:

Fluid Intelligence

The ability to reason and tackle new problems using logic, without relying on previously learned information.

Crystallized Intelligence

Refers to the accumulation of knowledge, skills, and experience that one gains over time, often assessed through vocabulary and factual information tests.

Neurological Factors

Elements that affect the structure and function of the nervous system, influencing behavior, cognition, and emotion.

Crystallized Intelligence

The ability to use learned knowledge and experience, which typically increases or remains stable with age.