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The short run is a period of time
Perceptual Map
A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.
Conceptual Map
A visual representation that organizes and illustrates the relationships between different concepts.
Competitive Map
A visual or analytical tool used to identify and understand the competitive landscape, including competitors' strengths, weaknesses, market positions, and strategies.
Marketing Map
A strategic tool used to visually outline the different stages, strategies, and stakeholders involved in marketing a product or service.
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