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A new car has a list price of $45,000. Harnit decided that he would pay no more than $42,000 for this car. He buys the car for $41,000. Harnit's consumer surplus is
Customer Value
The perception of what a product or service is worth to a consumer versus the possible alternatives.
Environmental Scan
The process of systematically reviewing external and internal environments to identify trends, threats, and opportunities that could impact an organization's future.
Geek Squad
A service that offers technical support and services for consumer electronics and appliances, typically operating within larger retail stores.
Echo-Boom
A demographic period characterized by an increase in births, often referring to the children of the baby boomers, also known as Millennials.
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