Instead of Advertising on Television, Abercrombie and Fitch Might Increase

question 50

Multiple Choice

Instead of advertising on television, Abercrombie and Fitch might increase your demand for their clothes by

• A) reducing your income, but this only works for normal products and services.
• B) reducing the price of substitute products and services.
• C) reducing the price of complementary products and services.
• D) increasing the amount of time required to make a purchase.
• E) making you think that the price of their clothes will be lower next month.

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