In a Balance Sheet Recession, Smart Individual Choices to Save

question 68

True/False

In a balance sheet recession, smart individual choices to save and not spend do not add up to smart choices for the economy as a whole.

---

Definitions:

Unconditioned Response

An Unconditioned Response is an automatic, reflexive reaction to an unconditioned stimulus that occurs without prior learning or conditioning.

Product Line Extension

Involves adding new products to an existing product line to attract more customers or to capitalize on established reputations.

Corporate Repositioning

The strategic process of altering a company’s brand or image in the minds of consumers to achieve a defined business objective.

Family Branding

A marketing strategy where a group of related products is marketed under a single brand name.