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When Canadian interest rates fall the
Brand Identity
The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.
Positioning
The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.
User Needs
The requirements or desires that users expect to be fulfilled by a product or service, influencing their satisfaction and usage behavior.
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