Examlex
A smart choice is based on a comparison of marginal benefits and marginal opportunity costs.
Compliance
The act of conforming to the wishes, demands, or regulations of others, often to fit in with a group or society.
Conformity
The act of matching attitudes, beliefs, and behaviors to group norms or societal standards.
Social Preference
The phenomena by which individuals display a greater affinity or liking for some people, objects, or activities over others within a social context.
Reciprocal Concessions
A negotiation strategy where each party makes adjustments to their demands to reach a mutual agreement.
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