Examlex
Give a general overview of reinforcement theory, and identify and define the four basic operant conditioning strategies.
Convert Communicator
likely refers to a "covert communicator," characterized as someone who discreetly or secretly communicates, though "convert communicator" as a specific term might not have a widely recognized definition in psychological or communication studies.
Source Likeability
The degree to which a message's sender is found to be attractive, friendly, or appealing, influencing the receiver's acceptance of the message.
Sleeper Effect
The finding that, over time, people separate the message from the messenger.
Fear-based
Describing actions or decisions motivated by fear, often leading to precautionary or defensive behavior to avoid negative outcomes.
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