Using a Single Attribute to Develop an Overall Impression of a Person

question 222

Multiple Choice

Using a single attribute to develop an overall impression of a person or situation is called ___.

• A) stereotyping
• B) the halo effect
• C) selective perception
• D) impression management
• E) projection

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Definitions:

Reduced Competition

A market condition in which there are fewer competitors, often leading to increased market share for existing companies.

Brand Loyalty

The tendency of consumers to continuously purchase the same brand's products over time, due to positive experiences, satisfaction, or emotional attachment.

Live Streaming

Broadcasting real-time, live video footage to an audience over the internet, often used for events, gaming, social media, and educational purposes.

Branded Content Approach

A marketing strategy where content is produced by a brand to promote its values and identity, rather than directly advertising products.