Porter Suggests That Generic Competitive Strategies Are Based on What

question 65

Essay

Porter suggests that generic competitive strategies are based on what he calls the factors that determine competition or, in other words, based on an analysis of the competitive environment. Describe one competitive strategy and illustrate how this strategy has been applied to an organization or market.

Explore various approaches businesses can adopt to address environmental issues and benefit society.

Explain the relationship among marketing ethics, strategic planning, and organizational performance, including stakeholder orientation.

Identify the benefits and drawbacks of ethical and socially responsible behaviors in organizations.

Understand the importance of incorporating ethics and social responsibility in strategic planning.

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Definitions:

Descending Order of Liquidity

Ranking assets on a balance sheet from the most liquid (easily converted into cash) to the least liquid.

Debt and Equity Financing

The methods by which a company raises capital to finance its operations or expand its business, involving borrowing (debt) or selling shares (equity).

Investing Activities

Transactions and events that involve the purchase and sale of long-term assets and other investments not generally considered cash equivalents.

Capital to Purchase Fixed Assets

Financial resources allocated for the purchase of long-term physical assets that a company uses in its operations.