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An appropriate guideline for crisis management is to take the time to understand what is going on with the crisis situation and the conditions under which the crisis must be resolved.
Uniqueness
The quality of being one of a kind or unlike anything else, particularly in offering distinct features, benefits, or value propositions in a business context.
Brand Managers
Professionals responsible for the development and implementation of strategies, campaigns, and initiatives to build and maintain a brand's image, awareness, and profitability.
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