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Mary owns and operates an Internet café, and all evidence indicates that the business is growing faster than expected. She hires a consultant to discuss strategies to keep the business growing and to possible expand. Mary and the consultant need to examine her business and the three stages common to the life cycles of entrepreneurships, which are the
Home-Based Businesses
Enterprises that are operated from the owner's home, often utilizing online and digital tools for operations and marketing.
Capital Base
The amount of capital invested in a business by its owners plus any retained earnings, serving as the financial foundation for growth and operations.
Independent Contractor
A person who is not employed by a business and, unlike employees, is not eligible for a benefit package.
Customer Intimacy
Maintaining a long-term relationship with customers through superior service that results in a competitive advantage.
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