___ Is Increasingly Viewed as a Source of Organizational Strength

question 168

Multiple Choice

___ is increasingly viewed as a source of organizational strength and performance advantage.

• A) making a profit and providing a high return to stockholders
• B) roducing quality products and providing customer satisfaction
• C) producing goods and services for worldwide consumption
• D) making the highest return on investment and having the greatest profitability
• E) diversification through mergers and acquisitions

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Definitions:

Advertising

The act of promoting products, services, or brands through various forms of media to attract or engage the target audience.

Selling

The process of persuading someone to buy a product or service.

Marketing Concept

A business philosophy that focuses on identifying and meeting the needs and wants of customers to achieve the organization's goals.

Sales Orientation

A marketing strategy in which personal selling and advertising are used to persuade consumers to buy new products and more of existing products.