Marriott International Uses Special Customer Software to Track Information on Customer

question 36

Multiple Choice

Marriott International uses special customer software to track information on customer preferences. Requests for things like a king-size bed, a non-smoking room, etc. are kept on file. Marriott's ___ management strategically tries to build a long-lasting relationship and add value for the customers.

• A) critical response
• B) customer relationship
• C) external
• D) internal
• E) product

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Definitions:

Proofreading Rounds

The process of reviewing written content multiple times with the goal of correcting grammatical errors, ensuring accuracy, and improving clarity.

Spelling And Grammar

The set of rules and conventions that govern how words are correctly written and sentences are properly constructed in a language.

Audience Perception

How an audience views, interprets, or feels about the message they've received or about the sender of the message.

Readability Issues

Problems or challenges that affect how easily text can be read and understood by its intended audience.