For CRM to Work Well, It Takes

question 18

Multiple Choice

For CRM to work well, it takes

• A) money and time.
• B) good lobbyists in Washington.
• C) commitment and continuous attention.
• D) a reduction in the number of corporate VPs.
• E) very strict discipline.

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Definitions:

Chanel #5

A classic and highly influential fragrance created by the French fashion house Chanel in 1921.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for prior learning.

Reflexive Stimulus

A stimulus that automatically elicits a reflex action, such as pulling your hand away from a hot surface without thinking.

Conditioned Stimulus

An initially neutral cue that becomes capable of provoking a conditioned response after being linked with an unconditioned stimulus.