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Auto company engineers want technical terms such as 'limited slip differential' used in car ads.Ad executives,on the other hand,do not want these terms used.The cause of their disagreement is ________.
Noncumulative Preferred Stock
A type of preferred stock that does not accumulate unpaid dividends; if a dividend is skipped, it is not required to be paid later.
Retained Earnings
The portion of net earnings not distributed as dividends to shareholders but reinvested in the business or kept as a reserve.
Par Value
The face value of a bond or stock as stated by the issuer, which may differ from its market value.
Cash Dividend
A payment made by a company out of its earnings to its shareholders, usually in the form of cash.
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