Examlex
In a short essay,explain how emotions and language can serve as barriers to effective communication.
GRPs
Gross Rating Points, a measure used in advertising to indicate the size of an ad campaign's audience across various media platforms.
CPM
An advertising metric that stands for "Cost Per Thousand" impressions, indicating the price of 1,000 advertisement views on a webpage.
Reach
The total number of different people or households exposed to an advertising campaign, message, or channel over a specific period.
Advertising Appeal
The underlying theme or idea used in an advertising campaign to attract the target audience’s interest and persuade them.
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