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The most popular OD efforts involve cooperation and these kinds of activities.
United Airlines
A major American airline headquartered in Chicago, Illinois, known for its large domestic and international route network.
Convenience Products
Items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, such as food, newspapers, and household items.
Shopping Effort
The amount of time and energy consumers invest in the process of selecting and purchasing products or services.
Ancillary Products
Additional products or services offered to consumers in conjunction with a primary product or service.
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