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Focus Strategy
A competitive approach in which a company concentrates on serving a specific segment of the market.
Unique Market Segment
A distinct group within a market that has its own specific needs, preferences, and characteristics that differentiate it from other segments.
Competitive Advantage
is a condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.
Cost Leadership
A business strategy focusing on gaining a competitive advantage by being the lowest-cost producer in the industry while maintaining acceptable quality levels.
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