Examlex
Real goals are official statements of what an organisation says, and what it wants its stakeholders to believe, its goals are.
Objectives
Specific, measurable goals that an organization or individual aims to achieve.
Guideposts
Markers or indicators that provide direction, advise, or serve as a reference point in decision-making or navigation.
Mission Statements
Formal summaries of the aims and values of a company, organization, or individual, guiding their goals and strategic decisions.
Standards
Established norms or requirements designed to ensure products, services, and processes meet specific criteria for quality and performance.
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