Which of the Following Is NOT a Reason Why Managers

question 37

Multiple Choice

Which of the following is NOT a reason why managers often resort to using heuristics?

• A)They seem to eliminate ambiguity.
• B)They thoroughly explore all alternatives.
• C)They seem to eliminate complexity.
• D)They save time.

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Definitions:

Satisfying Customer Wants

The process of identifying and fulfilling the needs, desires, or preferences of customers through products or services.

Product Innovation

The development of new or significantly improved goods or services to meet consumer needs or open new markets.

Four Ps

A marketing model that identifies and optimizes the four key elements of marketing: Product, Price, Place, and Promotion.

Planning

The process of setting objectives, outlining strategies, and developing actions to achieve goals.