Which Model of Decision Making Takes Advantage of Subconscious Mental

question 5

Multiple Choice

Which model of decision making takes advantage of subconscious mental processing?

• A)Non-rational
• B)Emotional
• C)Intuitive
• D)Bounded rationality

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Definitions:

Dichotomous

A characteristic of variables that can take on exactly two distinct and mutually exclusive values.

Level Of Measurement

The classification of data based on the nature and the mathematical properties of the data values, such as nominal, ordinal, interval, and ratio scales.

Nominal

Refers to categorical data that can be categorized but not ranked or ordered in a meaningful way.

Level Of Measurement

The scale or type of data that determines the kind of statistical analysis that can be used.