Which of the Following Statements About Customer Relationship Management Is

question 14

Multiple Choice

Which of the following statements about customer relationship management is true?

• A) It has become even more personal due to industrialization and mass production.
• B) It helps companies acquire new customers and to retain and expand their relationships with profitable existing customers.
• C) It stays consistent throughout various circumstances which makes it easier to standardize the process.
• D) It helps companies spend less time with their customers so that they can gather and analyze data in greater volume.

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Definitions:

Net Income

The total earnings of a company after subtracting all expenses, including taxes, from its total revenues.

Purchased Goodwill

The premium paid over the fair value of identifiable net assets during the acquisition of a company, reflecting intangible assets like brand reputation or customer loyalty.

Net Income

The total profit of a company after all expenses, including taxes, interest, and operating costs, have been deducted from total revenue.

Dividends

Payments made by a corporation to its shareholders, typically from profits, as a distribution of earnings.