Analytical CRM Systems Analyze Customer Data for a Variety of Purposes

question 66

Multiple Choice

Analytical CRM systems analyze customer data for a variety of purposes. _________ is NOT one of these purposes.

• A) Designing and executing targeted marketing campaigns
• B) Identifying the most profitable customers to give them the best service
• C) Increasing customer acquisition, cross-selling, and upselling
• D) Providing financial forecasting and customer profitability analysis

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Definitions:

Debt-To-Equity Ratio

A ratio that demonstrates the mix of shareholder equity versus debt financing employed to fund a company's assets.

Long-Term Liabilities

Financial obligations of a company that are due beyond one year, including bonds payable, long-term loans, and lease obligations.

Working Capital

The difference between current assets and current liabilities, indicating the short-term financial health of a business.

Working Capital

The difference between a company’s current assets and current liabilities, measuring its ability to pay off short-term obligations.