Analytical CRM Systems Analyze Customer Data for a Variety of Purposes

question 66

Multiple Choice

Analytical CRM systems analyze customer data for a variety of purposes. _________ is NOT one of these purposes.

• A) Designing and executing targeted marketing campaigns
• B) Identifying the most profitable customers to give them the best service
• C) Increasing customer acquisition, cross-selling, and upselling
• D) Providing financial forecasting and customer profitability analysis

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Definitions:

Football Field

A marked outdoor area for playing the sport of football, typically made of grass or artificial turf, with specified dimensions.

Natural Grass

Vegetation consisting of typically green, often short-stemmed plants covering the ground, especially used in lawns and sports fields.

Monitor Emotional Temperature

The act of gauging and being aware of the mood and feelings within oneself or a group.

Merger

The combination of two or more entities into one, usually referring to corporations, to achieve greater efficiencies or market share.