The Purpose of Loyalty Programs Is to Reward Past Behavior

question 94

True/False

The purpose of loyalty programs is to reward past behavior.

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Definitions:

Perceptual Biases

Psychological tendencies that cause the misinterpretation or distortion of a sensory stimulus or judgment.

Selective Perception

The process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.

Normative Influence

The impact of societal norms and expectations on an individual's behavior, often leading to conformity.

Informational Influence

The effect of others' opinions and knowledge on an individual's own attitudes, beliefs, and actions, based on the desire to be correct.