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Think of a loyalty program you or someone you know utilizes. How does this program benefit you or that person? How does the loyalty program benefit the company? Which of Porter's Five Forces do loyalty programs impact and how?
U.S. Exports
Goods and services produced in the United States and sold to other countries.
Aggregate Expenditure Line
A relationship tracing, for a given price level, spending at each level of income, or real GDP; the total of C + I + G + (X - M) at each level of income, or real GDP.
Marginal Propensity
The ratio of the change in consumption to the change in income, indicating how much consumption will change with a change in income.
Real GDP
The measure of a country's economic output adjusted for price changes, providing a more accurate reflection of an economy's size and growth.
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