___________ Reports Summarize the Performance of Critical Activities

question 52

Multiple Choice

___________ reports summarize the performance of critical activities.

• A) Comparative
• B) Drill-down
• C) Exception
• D) Key indicator

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Definitions:

Click-Through Rate

The percentage of people who click on a link or advertisement out of the total number of people who see it, used as a measurement of success in online advertising.

Cost Per Click

A digital advertising metric that measures the amount paid by an advertiser for each click on their advertising link.

Advertiser's Website

The online platform owned or used by an advertiser to provide information about their brand, products, or services, and engage with customers.

Online Sales

Transactions that occur over the internet where goods or services are bought and sold through websites or online marketplaces.