Which of the Following Is NOT a Strategy Used by Unilever

question 69

Multiple Choice

Which of the following is NOT a strategy used by Unilever in India?

• A) Contacting customers on their mobile phones to target campaigns to them more effectively.
• B) Offering free mobile airtime credit to customers when they purchase Unilever products.
• C) Regularly calling consumers urging them to buy more products to boost their chances of winning a party on a yacht.
• D) Sending cell phone users pre-recorded Bollywood music and jokes interspersed with four Unilever ads.

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Definitions:

Ending Raw Materials

The inventory value of raw materials available at the end of an accounting period before being used in production.

Ending Inventory

The total value of all inventory a company has in stock at the end of a fiscal period.

Beginning Inventory

The value of a company's inventory at the start of an accounting period; the starting point for determining inventory levels over a period.

Budgeted Purchases

The projected amount of goods or materials a company plans to buy over a certain period to meet its production needs.