Examlex

Solved

How Is Social Computing Useful for Advertising and Marketing Research

question 25

Essay

How is social computing useful for advertising and marketing research? What are the positives and negatives associated with advertising on social networks? Does online advertising on social networks bother you?


Definitions:

Contests and Sweepstakes

Promotional marketing strategies that involve participants entering to win prizes through skill (contests) or at random (sweepstakes).

Dealer Premiums

Incentives or rewards given to dealers or retailers to motivate them to push for higher sales of a particular product.

Knowledge Brokers

Individuals or entities that facilitate the transfer and sharing of knowledge between different groups or organizations.

Salespeople

Individuals who are responsible for selling products or services to customers.

Related Questions