The GM Case Illustrates How Customers Use Social Computing to Improve

question 51

True/False

The GM case illustrates how customers use social computing to improve customer service.

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Definitions:

Emotions

Advanced mental states characterized by three fundamental aspects: personal perception, bodily reaction, and an external or expressive reaction.

Sensitization

The type of sensory adaptation in which we become more sensitive to stimuli that are low in magnitude. Also called positive adaptation.

Retinal Disparity

The slight difference in the visual images that each eye perceives because of their different angles in viewing the world, which is a key component in depth perception.

Oval Window

A membrane-covered opening that leads from the middle ear to the cochlea within the inner ear, playing a crucial role in the process of hearing.