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Companies that are _____ take a middle ground between being prospectors and defenders.
Homogenous Inputs
Inputs or resources used in production that are uniform in nature and interchangeable, contributing to consistent product quality.
High Barriers
Refers to obstacles that prevent new competitors from easily entering an industry or area of business.
Differentiated Products
Products that are distinct from one another on the basis of quality, features, branding, etc., allowing businesses to target specific market segments.
Competing Firms
Businesses that operate in the same market and offer similar products or services to the same consumer base, often engaging in competition for market share.
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