Examlex
With uncertainty surrounding the outcome of the Doha Round of trade negotiations,countries (large and small)are clamoring for bilateral or regional trade agreements to meet their specific agendas causing economists to be concerned about the prospects of creating a truly open global economic system that benefits all countries.
Product Line
A group of related products under a single brand offered by the same company.
Branding
A marketing decision in which an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors.
Perceptual Benefits
The advantages a consumer believes they derive from a product or service based on their personal perceptions and feelings.
Gatorade Thirst Quencher
A widely recognized brand of sports drink formulated to hydrate and replenish nutrients and electrolytes lost during physical exertion.
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