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Which of the following statements is NOT true of the IASB?
Customer Value Proposition (CVP)
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the specific value it offers.
Persuading
The act of convincing someone to do or believe something through reasoning or the use of persuasion.
Uncovering
The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.
FedEx
An American multinational delivery services company known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location.
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