_____ Potential Refers to the Total Number of Units of a Product

question 47

Multiple Choice

_____ potential refers to the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

• A) Market
• B) Sales
• C) Vertical
• D) Horizontal
• E) Environmental

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Definitions:

Risk Taking

The willingness to engage in behaviors that have the potential to be harmful or dangerous, yet also provide the opportunity for some kind of outcome that can be seen as positive.

Facilitating Functions

Activities that help in the smooth exchange of products and services between producers and consumers, such as financing, marketing information management, and logistics.

Channel Intermediaries

Firms or individuals such as wholesalers, agents, brokers, and retailers who help move a product from the producer to the consumer or business user.

Financing

The act of providing funds for business activities, making purchases, or investing.