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Successful partnerships have logic to them, and a nonprofit seeking a corporate sponsor needs to think in terms of the company's:
Negative Reinforcement
A form of conditioning where a response is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.
Law Of Effect
A principle in psychology that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to be repeated.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
Operant Conditioning
A learning process through which behavior is shaped and maintained by its consequences, including reinforcements and punishments.
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