In Campaigns, Prospects Are Solicited in a Planned Sequence Beginning

question 10

Multiple Choice

In campaigns, prospects are solicited in a planned sequence beginning with those closest to the organization and the most promising prospects, proceeding later to those who are less related or who are deemed to have less financial potential. This is known as:

• A) sequential fundraising.
• B) a capital campaign.
• C) prospect management.
• D) campaign warfare.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist who is best known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Psychology Exams

Assessments designed to test knowledge, understanding, and application of psychological theories, methods, and practices.

Thanatos

In Freudian psychoanalysis, the death drive opposing Eros (the life drive), symbolizing an instinctive attraction to death and self-destruction.

Libido

In psychoanalytic theory, the energy of the sexual drive as a component of the life instinct.