A(n) Describes the Expectations That You Have About What You

question 10

Multiple Choice

A(n) describes the expectations that you have about what you will receive when you buy a specific product or service.

• A) brand attribute
• B) emotional brand response
• C) brand promise
• D) brand equity

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Definitions:

James-Lange Theory

A theory suggesting that emotions are the result of physiological responses to external events, where our emotional experience arises from our recognition of bodily reactions.

Cannon-Bard Theory

A theory of emotion that posits emotions and physiological responses occur simultaneously, not sequentially.

Physiological Arousal

The physical state of being alert and engaged, often accompanied by increased heart rate, blood pressure, and energy as a response to a stimulus.

Autonomic Arousal

The activation of the autonomic nervous system, leading to physiological changes such as increased heart rate, sweating, or rapid breathing.