Roberta Is Participating in an Interview About Her Nonprofit Organization

question 38

Multiple Choice

Roberta is participating in an interview about her nonprofit organization. The interview is being conducted by a local radio station. Roberta is communicating with the:

• A) internal public.
• B) external public.
• C) intra-organizational public.
• D) staff.

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Definitions:

Firm's Goals

The specific objectives that a company aims to achieve, which guide its operational and strategic decisions.

Customer's Needs

The desires or requirements that customers expect to be fulfilled by a product or service, influencing their purchasing decisions.

Customer Acquisition

The process of bringing new customers to a business through various marketing strategies and efforts.

Profitability

The ability of a business to earn a profit, which occurs when revenues exceed the costs and expenses involved in operating the business.