Bryson Defines This as "A Disciplined Effort to Produce Fundamental

question 32

Multiple Choice

Bryson defines this as "a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization... is, what it does, and why it exists."

• A) Operational planning
• B) A consensus
• C) Strategic planning
• D) A process

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Definitions:

Profit Margin

A financial metric expressed as a percentage that measures how much of every dollar of revenue is retained as profit after all expenses have been deducted.

Net Income

The income a company retains following the subtraction of all expenses and taxes from the gross revenue.

Sales

The total amount of goods or services sold by a company, typically reported within a specific period.

Return On Equity

An indicator of how well management is leveraging company assets to produce profits, found by dividing the net income by the equity of the shareholders.