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The Double Bottom Line Concept Means CEOs Must

question 14

Multiple Choice

The double bottom line concept means CEOs must:


Definitions:

Cognitive Dissonance

A state of psychological discomfort experienced when holding contradictory beliefs, attitudes, or thoughts.

Ambiguity

The quality of being open to more than one interpretation; inexactness or uncertainty in meaning.

Aid

Assistance provided for the purpose of relief and support, often in the context of financial, material, or medical help.

Pluralistic Ignorance

A psychological phenomenon where individuals mistakenly believe their feelings and beliefs are different from those of the group, even when others share the same views.

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