Examlex
The double bottom line concept means CEOs must:
Cognitive Dissonance
A state of psychological discomfort experienced when holding contradictory beliefs, attitudes, or thoughts.
Ambiguity
The quality of being open to more than one interpretation; inexactness or uncertainty in meaning.
Aid
Assistance provided for the purpose of relief and support, often in the context of financial, material, or medical help.
Pluralistic Ignorance
A psychological phenomenon where individuals mistakenly believe their feelings and beliefs are different from those of the group, even when others share the same views.
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