Examlex
A social network analysis is a tool that identifies formal structures and their embedded social relationships.
Authenticity
The quality of being genuine or real; in digital contexts, it often refers to content or personas that are perceived as true to their origins, values, or intentions.
Social Commerce
The use of social network sites to mediate and facilitate online buying and selling of products and services.
Organic Word-Of-Mouth
Natural and unpaid spread of information and recommendations about a product or service among consumers.
Social Commerce Fraud
Fraudulent activities that occur within the buying and selling of goods or services through social media platforms.
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