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Which of the following is the first step in the process of planning?
American Marketing Association
A professional association for marketing professionals and scholars dedicated to advancing the practice, science, and education of marketing.
Statement of Ethics
A formal declaration of an organization's values and ethical principles that guides its business practices and decision making.
Aspirational Ethical Values
Principles or standards of behavior that individuals or organizations strive to achieve, often embodying desired moral conduct.
Diversity
The inclusion of individuals with a variety of characteristics, such as race, gender, age, and cultural background, in a group or organization.
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