After Evaluating the Current Sales of PCs in Relation to the Desired

question 43

Multiple Choice

After evaluating the current sales of PCs in relation to the desired sales,Cesar,the marketing manager at Benson & Bros.,generates alternative campaigns that may affect the PC's expected sales.He identifies,for each campaign,things that may help or hinder progress toward the company's objectives.Cesar is currently in which phase of the planning process?

• A)Defining the objectives
• B)Determining where one stands vis-à-vis objectives
• C)Developing premises regarding future conditions
• D)Analyzing alternatives and making a plan
• E)Implementing the plan and evaluating results

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Definitions:

Payback Period

The time it takes for an investment to generate an amount of income or cash flow to recoup the initial capital cost.

Net Present Value

Net present value (NPV) is a financial metric used to evaluate the profitability of an investment, calculated by subtracting the initial investment from the sum of all future cash flows discounted back to their present value.

Future Net

Refers to projected future networks or internet technologies that aim to surpass the current capabilities and standards.

Present Values

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.