Cesar,the Marketing Manager at Benson and Bros

question 79

Multiple Choice

Cesar,the marketing manager at Benson and Bros.,wants to check if the latest marketing campaign was successful in increasing the sales of PCs for the company.Which of the following steps must he take to measure the sales performance?

• A)Determine where he stands vis-à-vis objectives
• B)Define the objectives
• C)Develop premises regarding future conditions
• D)Evaluate results and revise plans if needed
• E)Analyze alternatives and make a plan

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Definitions:

Nonrenewable Resource

A natural resource that cannot be replenished at the same rate at which it is consumed.

Future

A term referring to events that have not yet occurred or financial contracts regarding assets to be delivered or transacted at a later date.

User Cost

The opportunity cost of using a durable good or natural resource, factoring in depreciation and the forgone interest that could have been earned if the money was invested elsewhere.