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Rupert, who leads the design team in an automobile firm, decides not to invest in a particular technology that helps to improve the fuel efficiency of cars, as other automobile companies who had invested in similar technologies had not achieved much success. The type of decision-making error made by Rupert is known as _____.
Price Rationing
The process by which the market system allocates goods and services to consumers when quantity demanded exceeds quantity supplied.
Bypass
To go around or avoid an obstacle or regulation, often by using alternative methods or routes.
Costly
Incurring a high expense or requiring considerable resources, often more than expected or desired.
Favored Customers
Those who receive special treatment from dealers during situations of excess demand.
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